Meta Tags are an element of HTML coding on a website that is used by search engines to index a website. Most meta-tags are included within the 'header' code of a website and the most important tags are the title, description and keyword tags. The description tag returns a description of the page in place of the summary the search engine would ordinarily create. The keywords tag provides keywords for the search engine to associate with your page.

  Most search engines use meta tags to rank your website at search results. If your tags aren't up to par, your page may not achieve high rankings on search engines.

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